Branding, Packaging, and the Story of Cool Blue Mineral Water
The first time I noticed a bottle of water on a shelf because of the bottle itself, not the liquid inside, it was not at a luxury hotel or a design fair. It was in a fairly ordinary corner shop, under harsh fluorescent lights, with three rows of competing brands all trying to look clean, pure, and refreshing. One bottle stood out because it did something deceptively simple. It looked cool without trying too hard. The name, the blue palette, the label, even the way the cap s